Tuesday, February 2, 2010

Type 4: direction poster


I really want to focus on typography and its role in packaging design.
When exploring how type can effect package design....minimal type, packaging covered type (density), size of type, legibility of type, lots of info over powering package, type determining shape of a pack, type with added clarity, type to sell a package, type changing the theme of whats inside a package, type creating visual puns or rhetoric, multiple parts of packaging changing type (taking the lid off changing the types meaning), type that makes item pop, and how type can personalize a product.

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