I found this article very interesting in addressing the stage in which we as students are in the middle of right now, our education. As an design major not only here at KCAI, but in Warrensburg as well, i notice that the schedule and curriculum is different from most of the other major. We have really long studio classes and very math and science classes where required. This was something that automatically appealed to me. I like to think how Paul Rand thinks with is that "students whose mind is cluttered with matters that have nothing directly to do with design...is a bewildered student." I am taking this to mean that designers should primarily focus on creating and designing and not worry themselves with other things. But as much as i want this way of narrow mindedly designing will leave your logic and concept falling flat. Designers pull from the world around them to create meaning for the viewer and understanding of the subject matter. The article states that design should be about meaning and how meaning is created. So the wider you can broaden your horizons and the more adverse you are to different skills and subject matter the more ideas and clarity you can bring to your design. I first hand also have found that verbal and visual communication is key in graphic design. The article also talks about graphic design being about persuasion through intellectual, logical, aesthetic, and emotional.
Communication Models
Berlo
Berlos communication model is made up of 4 parts source, message, channel, receiver. Berlo uses a dyadic approach so that there can be a relationship formed between the source and the receiver. There are 5 verbal communication skills as it applies to the receiver. First of which is 2 encoding skills, writing and speaking. Then 2 decoding, listening and reading, and the final is thought or reasoning. With encoding this is what we can control what we think about something. The source of the encoder is also based on the encoders own base knowledge. What do you know about the subject, how wide is your knowledge about the vehicle of appeal you are using to deliver your subject matter. All sources are influenced by the sociocultural system. This can very from the words people use, the meaning behind the words, and the channels they use. In graphic design the source has a change to have a big attitude. This can be towards itself, or the subject matter or the receiver. With the message there is usually and underlying code. This code and its elements and structure must be decided. Content is the material in the message that was selected by the source to express the purpose. Treatment is how you handle and arrange the code and content. The channel is how the message is carried out which can be limited my things such as money, supplies, time, and the clients preference.
This Means This. That Means That.
Symbols are very powerful. They can carry very heavy meanings. Like the nazi swasticka. The work symbol in greek means thrown together. In semiotics thrown together can mean the relationship between the symbol and the nature of the object. These symbols need to be balanced and practical. Some symbols you must learn or look up for their meaning. Some symbols are arbitrary as well such as hand shaking is a greeting.
Messages are transmitted through a medium, and are transmitted from sender to receiver. The first way this is done is through presentational with voices or faces. The next is representational through drawings and painting and pictures. The last is mechanical by phones computers or film. The mouth is the symbol on the smily face that sends the message as is the mouth on the mona lisa. In semiotics it is important to make a distinction between the receiver and the addressee.
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