Monday, September 21, 2009

Vis Lang: Final jazz poster



This is my final poster composition for Mark O'Connor and the hot swing trio.
My design has grown by leaps and bounds. When we first received the project information i immediately started to develop and initial idea. This idea was way to predicted and lacking meaning behind it. So then we began to learn about tropes. This process started out sounding a little strange but then i soon learned that it is important to learn all of the different and unique ways to add meaning and further clarity. I explored many different approaches of the use of retorical tropes. But i found OConnors style lending itself more easily to a metaphor. A metaphor is a time which a word or phrase is transferred from its literal meaning to stand for something else. Unlike a simile, in which something is said to be "like" something else, a metaphor says something is something else. So in my concept idea the fiddles are is like a tree. I am also using a simile comparing the resemblance of the pattern the violins made and comparing them to the shape of a tree. So after developing my concept I found myself with a well positioned abstract tree...or was it to abstract. The answer found itself to be yes. So with a little help i added so leaves to fully denote the idea of the violins making a tree. There were then a few other iterations to be made such as changing the background color to a light green to minimize the color pallet. I also made some alterations to the center of the violin fiddle shape to not bleed off the edge. I refined the text aimlessly giving the poster some weight and not floating feeling. I then made a few additions last minute placing a bird in the tree to give it some context. I also added more leaves to give the tree some volume and no way having any confusion of what the image is representing. In a one sentence statement i would have to be I chose to abstractly represent the organic quality of his gypsy jazz music by building a tree out of precisely arranged fiddles. I really learned that if you put the hard work in in the beginning then you have more time to push and expand allowing your poster to come full circle and exhaust all the possibilities for improvement. I really think i went outside my box for this project and i am very pleased with the results and putting in the time and having been rewarded with such a well constructed poster idea.

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