Use this section to list the social objectives or goals for the project.
To aid in the communication breakdown that tends to occur between a teenage girl and her parents. By creating tools which will make conversation between both parties clearer, more accurate information can be conveyed and parents can be more involved in their daughters lives. On the other side teen girls will feel like they can share more information with their parents keeping them in the loop with what is going on in their lives.
Simply put, what do you want to say to your audience? A message can, and usually does, have more than one dimension, especially in addressing a complex issue. In this section, clearly and completely define your primary and, if applicable, secondary messages.
My primary message will be that your teenage years are a few of the most confusing times in a everyones life, especially for a teen girl. Teen girls are notorious for being rather hard to handle in their adolescent years. This is primarily due to their raging hormones and generally sassy attitudes. Distance can easily occur between parents and there young lady. This breakdown in communication can have great consequence when the parents dont know what is going on in the girls life from exposer to drugs and alcohol and even sexual encounters. If daughters feel comfortable talking to their parents then she can look to her parents for guidance and information when approached with these adult decisions.
Use this section to describe your audiences (primary and secondary) for this project or product. (who needs to hear your message?) Include any information that you have about your audience. Be as complete and specific as possible.
My audience will be girls in their teen years 13-18 and their parents. This is due to their general dramatic nature and sassy attitudes this relationship between them and their parents tends to generally weaken during these years. This breakdown can do serious damage to the relationship between the teen and her parents for many years to come.
Use this section to pose and answer strategic questions designed to set the parameters of your Design project. You may wish to speculate on appropriate media.
I would like to create a system of tools that will help teen girls and their parents better communicate with each other. Right now I am thinking through the idea of some sort of kit what would contain elements in which to promote healthy communications. There is also the idea of what way could these individual interact more efficiently? Maybe by embracing other ways of communicating other that face to face. This could be via the internet or go old school and write a letter to each other.I would like to create a mix of print and digital elements all forming a cohesively branded system.
Use this section to list some examples of competitive products, what they are doing, and how they can inform your design process. What has been done previously, and what is currently being addressed? This section is intended to help you contextualize your intended project.
There are any self-help books out there are detail out "how to talk to you daughter", and "how to understand your teen". Rarely are their books for communicating primarily with your teen daughter. Many parents go the wrong route and try to act like there teen girl to understand them. This is not the case. Parents have a very important role in these young ladies lives that they may not understand at the time.
There are also some online forums for parents to talk to each other in hope to find answers among other parents this is assuming that other parents hold the key to understanding your child. No one knows your daughter better than you should.
Alot of parent in todays society turn to counseling as a way to find a way to communicate through other people. A mediator in a sense.
Use this section to list all of the resources that will inform your initial research. You will add more as you progress.Live Strong Site (article on How to help your teenage daughter)
"The Secrets to Having the Teenage Daughter You Actually Like"; Cheryl S. Guy; 2009