Vis Com statement

We started this project by designing and finding elements associated with our 2 word story. This also allowed me to find the connotation and direction i wanted to take in the development of my identity matching my icons and diagram. These connotations where airy, flowy, movement and playful. Then i have tried to carry these across my system. With this part of the project i was going for elegance and sophistication i did this by using black and white color pallet paired with a complex pattern with a simply word giving added meaning to what is going on in the pattern and going to be showcased at the exhibit. I also learned about the hierarchy read and what draws people in first.